The Role of Brand in the Nonprofit Sector

The Role of Brand in the Nonprofit Sector

Source: 

Stanford Social Innovation Review

Author(s): 

Nathalie Kylander & Christopher Stone

Many nonprofits continue to use their brands primarily as a fundraising tool, but a growing number of nonprofits are developing a broader and more strategic approach, managing their brands to create greater social impact and tighter organizational cohesion.

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